Web Site Redesign

Two or three years ago, nine out of ten companies  were looking for a first-time website. Now, unless a company is new, it already has a website. Maybe a bad one, sometimes one that is not publicized because it’s embarrassing. More often, the content is dated, the design is old, the company itself has grown and changed and wishes to project a better image.

Frequently I encounter people who did their first website under the assumption that websites were an “extra” that might bring in a little extra traffic or make information easier to find. The web is now unquestionably a primary source of information. Design standards have risen, and a website is often the first and most lasting impression someone gets of your company.

My process begins by looking at what can be salvaged from the old site. We are sympathetic to clients who feel they have time and money invested in the old site even if it no longer meets their requirements. We will look for ways to leverage those elements that are transferable.